Variability in the service encounter: What happens when customers do not get the same service?

Conference paper

Magnus Söderlund and Peter Gabrielson

NCCR 2010 (Vaasa, 2010-06-10 - 2010-06-11)

2010

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Title: Variability in the service encounter: What happens when customers do not get the same service?
Creators - without role: Magnus Söderlund - Stockholm School of Economics, Department of Marketing and Strategy
Peter Gabrielson - Stockholm School of Economics, Department of Marketing and Strategy
Conference: NCCR 2010 (Vaasa, 2010-06-10 - 2010-06-11)
Identifiers: 991001480361806056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper