When the customer has left the store: An examination of the potential for satisfaction rub-off effects on other stores

Conference paper

The 3rd Nordic Retail and Wholesale Conference 2012 (Lund, 2012-05-22 - 2012-05-25)

2012

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Title: When the customer has left the store: An examination of the potential for satisfaction rub-off effects on other stores
Creators - without role: Magnus Söderlund - Stockholm School of Economics, Department of Marketing and Strategy
Hanna Berg - Stockholm School of Economics, Department of Marketing and Strategy
Joel Ringbo - Stockholm School of Economics, Department of Marketing and Strategy
Conference: The 3rd Nordic Retail and Wholesale Conference 2012 (Lund, 2012-05-22 - 2012-05-25)
Identifiers: 991001479460206056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper