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1 Record Views
- Title
- Who Benefits from Advertising Creativity?
- Creators - without role
- Sara Rosengren - Stockholm School of Economics, Department of Marketing and Strategy
- Conference
- The First Annual Conference for Positive Marketing (New York)
- Identifiers
- 991001479462206056
- Academic Unit
- Department of Marketing and Strategy
- Language
- English
- Resource Type
- Conference paper