Why retailing should not be a stranger to the stranger: Other customers in the retail environment have an impact on the customer’s evaluations of the retailer

Conference paper

The Nordic Retail and Wholesale Conference 2008 (Norrtälje)

2008

Metrics

1 Record Views

Title: Why retailing should not be a stranger to the stranger: Other customers in the retail environment have an impact on the customer’s evaluations of the retailer
Creators - without role: Magnus Söderlund - Stockholm School of Economics, Department of Marketing and Strategy
Conference: The Nordic Retail and Wholesale Conference 2008 (Norrtälje)
Identifiers: 991001480360006056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper