Word of mouth effects of creative advertising

Conference paper

EMAC 2009 (Nantes, 2009-05-26 - 2009-05-29)

2009

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Title: Word of mouth effects of creative advertising
Creators - without role: Erik Modig - Stockholm School of Economics, Department of Marketing and Strategy
Jonas Colliander - Stockholm School of Economics, Department of Marketing and Strategy
Conference: EMAC 2009 (Nantes, 2009-05-26 - 2009-05-29)
Identifiers: 991001480409206056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper