You scratch my back, we'll scratch yours

Conference paper

Robin Teigland, Paul M Di Gangi, Zeynep Yetis-Larsson and Christina Huitfeldt

Proceedings of the 2012 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2012

ASONAM 2012 (Istanbul, 2012-08-26 - 2012-08-29)

2012

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Title: You scratch my back, we'll scratch yours
Creators - without role: Robin Teigland - Stockholm School of Economics, Department of Marketing and Strategy
Paul M Di Gangi - Loyola University (US)
Zeynep Yetis-Larsson - Stockholm School of Economics, Department of Marketing and Strategy
Christina Huitfeldt - Stockholm School of Economics
Publication Details: Proceedings of the 2012 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2012
Conference: ASONAM 2012 (Istanbul, 2012-08-26 - 2012-08-29)
Number of pages: 335-342
Identifiers: 991001480618906056
Academic Unit: Department of Marketing and Strategy; Stockholm School of Economics
Language: English
Resource Type: Conference paper