Exploring the Effects of Advertising Creativity on a Media Vehicle

Conference proceeding

Angelica Blom, John Karsberg, Sara Rosengren and Nina Åkestam

42nd European Marketing Academy Conference (Instanbul, 2013-06-04 - 2013-06-07)

2013

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Title: Exploring the Effects of Advertising Creativity on a Media Vehicle
Creators - without role: Angelica Blom - Stockholm School of Economics, Department of Marketing and Strategy
John Karsberg - Stockholm School of Economics, Department of Marketing and Strategy
Sara Rosengren - Stockholm School of Economics, Department of Marketing and Strategy
Nina Åkestam - Stockholm School of Economics, Department of Marketing and Strategy
Conference: 42nd European Marketing Academy Conference (Instanbul, 2013-06-04 - 2013-06-07)
Identifiers: 991001480237206056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference proceeding