Metrics
3 Record Views
- Title
- Exploring the causal relationship between consumer advertising and employee organizational identification
- Creators - without role
- Niklas Bondesson - Lund University (SE)Sara Rosengren - Stockholm School of Economics, Department of Marketing and Strategy
- Conference
- ICORIA 2014 - 13th International Conference on Research in Advertising (Amsterdam, 2014-06-27 - 2014-06-28)
- Identifiers
- 991001480307806056
- Academic Unit
- Department of Marketing and Strategy
- Language
- English
- Resource Type
- Conference proceeding