Face-to-face encounters in the store and their impact on consumers

Conference proceeding

Proceedings from the AMA SIG Shopper Marketing & Pricing Conference (STOCKHOLM, 2014-05-08 - 2014-05-10)

2014

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Title: Face-to-face encounters in the store and their impact on consumers
Creators - without role: Magnus Söderlund - Stockholm School of Economics, Department of Marketing and Strategy
Conference: Proceedings from the AMA SIG Shopper Marketing & Pricing Conference (STOCKHOLM, 2014-05-08 - 2014-05-10)
Publisher: Stockholm
Identifiers: 991001480569806056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference proceeding