Giving the customer the little extra: A call for caution

Conference proceeding

Magnus Söderlund, Veronica Liljander, Johanna Gummerus, Pia Hellman, Michaela Lipkin, Eeva Liisa Oikarinen, Marianne Sepp and Karina Töndevold Liljedal

Proceedings of the QUIS13 International Research Symposium on Service Excellence in Management (Karlstad, 2013-06-10 - 2013-06-13)

2013

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Title: Giving the customer the little extra: A call for caution
Creators - without role: Magnus Söderlund - Stockholm School of Economics, Department of Marketing and Strategy
Veronica Liljander - Hanken School of Economics (FI)
Johanna Gummerus - Hanken School of Economics (FI)
Pia Hellman - Metropolia University Applied Sciences
Michaela Lipkin - Hanken School of Economics (FI)
Eeva Liisa Oikarinen - Oulu Business School
Marianne Sepp - Hanken School of Economics (FI)
Karina Töndevold Liljedal - Stockholm School of Economics, Department of Marketing and Strategy
Conference: Proceedings of the QUIS13 International Research Symposium on Service Excellence in Management (Karlstad, 2013-06-10 - 2013-06-13)
Publisher: Karlstad
Identifiers: 991001480680906056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference proceeding