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1 Record Views
- Title
- Online alongside offline: Customer acquisition or cannibalisation?
- Creators - without role
- Mikael Hernant - University of Skövde (SE)Sara Rosengren - Stockholm School of Economics, Department of Marketing and Strategy
- Conference
- 5th Nordic Retail and Wholesale Conference (Aarhus, 2016-11-08 - 2016-11-09)
- Identifiers
- 991001480396506056
- Academic Unit
- Department of Marketing and Strategy
- Language
- English
- Resource Type
- Conference proceeding