Poor and rich customers in the service encounter: An examination of the impact of leakage of categorization clues on customer satisfaction

Conference proceeding

Proceedings of QUIS14 Accelerate the Impact of Service Research (Shangai)

2015

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Title: Poor and rich customers in the service encounter: An examination of the impact of leakage of categorization clues on customer satisfaction
Creators - without role: Magnus Söderlund - Stockholm School of Economics, Department of Marketing and Strategy
Conference: Proceedings of QUIS14 Accelerate the Impact of Service Research (Shangai)
Publisher: Shangai
Number of pages: 11
Identifiers: 978-0-692-46156-3; 991001480552006056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference proceeding