Shopper Marketing & Pricing

Conference proceeding

Dhruv Grewal, Jens Nordfält and Anne Roggeveen

Shopper Marketing & Pricing, Conference (Stockholm, 2014-05-09 - 2014-05-11)

2014

Metrics

Title: Shopper Marketing & Pricing
Creators - without role: Dhruv Grewal - Babson College
Jens Nordfält - Stockholm School of Economics, Department of Marketing and Strategy
Anne Roggeveen - Babson College
Conference: Shopper Marketing & Pricing, Conference (Stockholm, 2014-05-09 - 2014-05-11)
Publisher: Stockholm School of Economics; Stockholm
Identifiers: 991001480210606056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference proceeding