Smiling faces in the store: The typicality of smiling faces in product packaging design

Conference proceeding

Hanna Berg, Bengt Söderlund and Annika Lindström

Proceedings from the AMA SIG Shopper Marketing & Pricing Conference (STOCKHOLM, 2014-05-08 - 2014-05-10)

2014

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Title: Smiling faces in the store: The typicality of smiling faces in product packaging design
Creators - without role: Hanna Berg - Stockholm School of Economics, Department of Marketing and Strategy
Bengt Söderlund - Stockholm School of Economics, Department of Economics
Annika Lindström - Stockholm School of Economics, Department of Marketing and Strategy
Conference: Proceedings from the AMA SIG Shopper Marketing & Pricing Conference (STOCKHOLM, 2014-05-08 - 2014-05-10)
Publisher: Stockholm
Identifiers: 991001480548506056
Academic Unit: Department of Economics; Department of Marketing and Strategy
Language: English
Resource Type: Conference proceeding