Storytelling in service – A conceptualization and research agenda

Conference proceeding

Veronica Liljander, Magnus Söderlund and Lena Mossberg

Proceedings of the QUIS13 International Research Symposium on Service Excellence in Management (Karlstad, 2013-06-10 - 2013-06-13)

2013

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Title: Storytelling in service – A conceptualization and research agenda
Creators - without role: Veronica Liljander - Hanken School of Economics (FI)
Magnus Söderlund - Stockholm School of Economics, Department of Marketing and Strategy
Lena Mossberg - University of Gothenburg (SE)
Conference: Proceedings of the QUIS13 International Research Symposium on Service Excellence in Management (Karlstad, 2013-06-10 - 2013-06-13)
Publisher: Karlstad
Identifiers: 991001479446406056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference proceeding