The Effectiveness of Digital Signs: The Impact of Store Type

Conference proceeding

Jens Nordfält, Anne Roggeveen and Dhruv Grewal

2013 Winter Marketing Educators' Conference (Las Vegas)

2013

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Title: The Effectiveness of Digital Signs: The Impact of Store Type
Creators - without role: Jens Nordfält - Stockholm School of Economics, Department of Marketing and Strategy
Anne Roggeveen - Babson College
Dhruv Grewal - Babson College
Conference: 2013 Winter Marketing Educators' Conference (Las Vegas)
Identifiers: 991001480293706056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference proceeding