The Effects on Customer Behavior and Sales from Introducing an Online Store

Conference proceeding

Peer reviewed

Mikael Hernant and Sara Rosengren

The European Institute Of Retailing And Services Studies EIRASS (Scotland, 2016-07-11 - 2016-07-14)

2016

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Title: The Effects on Customer Behavior and Sales from Introducing an Online Store
Creators - without role: Mikael Hernant - Stockholm School of Economics, Department of Marketing and Strategy
Sara Rosengren - Stockholm School of Economics, Department of Marketing and Strategy
Conference: The European Institute Of Retailing And Services Studies EIRASS (Scotland, 2016-07-11 - 2016-07-14)
Identifiers: 991001480604106056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference proceeding