The impact of advertising creativity: A meta-analysis

Conference proceeding

Martin Eisend and Sara Rosengren

ICORIA 2016 International Conference on Research in Advertising (2016-06-30 - 2016-07-02)

2016

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Title: The impact of advertising creativity: A meta-analysis
Creators - without role: Martin Eisend - European University Viadrina Frankfurt
Sara Rosengren - Stockholm School of Economics, Department of Marketing and Strategy
Conference: ICORIA 2016 International Conference on Research in Advertising (2016-06-30 - 2016-07-02)
Publisher: Slovenia
Identifiers: 991001480698706056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference proceeding