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2 Record Views
- Title
- Thinking about the service encounter enhances encounter-related word-of-mouth
- Creators - without role
- Magnus Söderlund - Stockholm School of Economics, Department of Marketing and StrategyJan Mattsson - Roskilde University (DK)
- Conference
- Proceedings of the QUIS15 International Research Symposium on Service Excellence in Management, June 12-15, Porto, Portugal. (Porto, 2017-06-12 - 2017-06-15)
- Identifiers
- 991001480442106056
- Academic Unit
- Department of Marketing and Strategy
- Language
- English
- Resource Type
- Conference proceeding