Understanding market plasticity: the dialectic dynamics between stability and fluidity

Conference proceeding

Hans Kjellberg, Suvi Nenonen, Lilliemay Cheung, Sara Lindeman, Cristina Mele, Jaqueline Pels, László Sajtos and Kaj Storbacka

2013 Naples Forum on Service (2013-06-18 - 2013-06-21)

2013

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Title: Understanding market plasticity: the dialectic dynamics between stability and fluidity
Creators - without role: Hans Kjellberg - Stockholm School of Economics, Department of Marketing and Strategy
Suvi Nenonen - Aalto University (FI)
Lilliemay Cheung - University of Queensland (AU)
Sara Lindeman - Hanken School of Economics (FI)
Cristina Mele - University of Naples Federico II
Jaqueline Pels - Torcuato Di Tella University
László Sajtos - University of Auckland Business School
Kaj Storbacka - University of Auckland Business School
Conference: 2013 Naples Forum on Service (2013-06-18 - 2013-06-21)
Identifiers: 991001480383906056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference proceeding