Code for How Influencers Grow:  An Empirical Study and Future Research Agenda

Dataset

Open access

Colin Campbell, Jeffrey M. Girard, Daniel McDuff and Sara Rosengren

SAGE

2025

Abstract

influencers

followers

growth

posting

content

Code for How Influencers Grow

url

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Title: Code for How Influencers Grow: An Empirical Study and Future Research Agenda
Creators: Colin Campbell - University of San Diego
Jeffrey M. Girard - University of Kansas
Daniel McDuff - University of Washington
Sara Rosengren - Stockholm School of Economics, Center for Retailing
Publisher: SAGE
Academic Unit: Center for Retailing
Language: English
Resource Type: Dataset