Abstract
This dissertation is a collection of essays (chapters) on behavioral economics. Behavioral economics—arguably one of the most influential innovations in economics over the last 20 years—is a research paradigm introducing psychologically more realistic assumptions into economics. A common theme throughout the dissertation is the focus on either biased beliefs, or heterogeneous preferences, or both. The first chapter serves as an introduction to some themes in behavioral economics and its implications for market outcomes in industrial organization settings. The next two chapters are theoretical papers on entrepreneurial and managerial overconfidence that can also be thought of as contributions to this newly emerging field of behavioral industrial organization. The last chapter is an empirical contribution on gender differences in preferences and economic behavior at a young age.