- Title
- Marketing on the Web : empirical studies of advertising and promotion effectiveness
- Creators - without role
- Micael Dahlén - Stockholm School of Economics, Department of Marketing and Strategy
- Awarding Institution
- Stockholm School of Economics; Doctor of Philosophy (PHD)
- Theses and Dissertations
- Doctor of Philosophy (PHD), Stockholm School of Economics
- Publisher
- Ekonomiska forskningsinstitutet vid Handelshögskolan i Stockholm; Stockholm
- Number of pages
- 113
- Identifiers
- 91-7258-565-X; 991001480272006056
- Academic Unit
- Department of Marketing and Strategy
- Language
- English
- Resource Type
- Dissertation
Dissertation
Marketing on the Web : empirical studies of advertising and promotion effectiveness
Ekonomiska forskningsinstitutet vid Handelshögskolan i Stockholm
Doctor of Philosophy (PHD), Stockholm School of Economics
2001
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