Marketing with benefits: essays on consumer reactions to ugliness, sustainability reports, pop-up banners and VIP treatment

Dissertation

Open access

Stefan Szugalski

Stockholm School of Economics

Doctor of Philosophy (PHD), Stockholm School of Economics

2018

Files and links (3)

pdf

2018_ETDDoctoral_Fulltext_Szugalski_Stefan_MarketingWithBenefits1.54 MBDownload View

PDF Open Access

jpg

2018_ETDDoctoral_Cover_Szugalski_Stefan_MarketingWithBenefits391.71 kBDownload View

Image (supplemental) Open Access

pdf

2018_ETDDoctoral_DefenseNotice_Szugalski_Stefan_MarketingWithBenefits49.50 kBDownload View

PDF (supplemental) Open Access

90 File views/ downloads

13 Record Views

Title: Marketing with benefits: essays on consumer reactions to ugliness, sustainability reports, pop-up banners and VIP treatment
Creators: Stefan Szugalski - Stockholm School of Economics, Center for Consumer Marketing
Awarding Institution: Stockholm School of Economics; Doctor of Philosophy (PHD)
Theses and Dissertations: Doctor of Philosophy (PHD), Stockholm School of Economics
Publisher: Stockholm School of Economics; Stockholm
Number of pages: 157
Identifiers: 9789177310990; 9789177311003
Academic Unit: Center for Consumer Marketing
Language: English
Resource Type: Dissertation