- Title
- Socially acceptable? : exploring consumer responses to marketing in social media
- Creators - without role
- Jonas Colliander - Stockholm School of Economics, Department of Marketing and Strategy
- Awarding Institution
- Stockholm School of Economics; Doctor of Philosophy (PHD)
- Theses and Dissertations
- Doctor of Philosophy (PHD), Stockholm School of Economics
- Publisher
- Stockholm School of Economics
- Number of pages
- 202
- Identifiers
- 9789172588738; 991001480779106056
- Academic Unit
- Department of Marketing and Strategy
- Language
- English
- Resource Type
- Dissertation
Dissertation
Socially acceptable? : exploring consumer responses to marketing in social media
Stockholm School of Economics
Doctor of Philosophy (PHD), Stockholm School of Economics
2012
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