Socially acceptable? : exploring consumer responses to marketing in social media

Dissertation

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Stockholm School of Economics

Doctor of Philosophy (PHD), Stockholm School of Economics

2012

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Title: Socially acceptable? : exploring consumer responses to marketing in social media
Creators: Jonas Colliander - Stockholm School of Economics, Department of Marketing and Strategy
Awarding Institution: Stockholm School of Economics; Doctor of Philosophy (PHD)
Theses and Dissertations: Doctor of Philosophy (PHD), Stockholm School of Economics
Publisher: Stockholm School of Economics
Number of pages: 202
Identifiers: 9789172588738
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Dissertation