Advances in Advertising Research IV : The Changing Roles of Advertising

Edited book

Springer Gabler, European Advertising Academy

2013

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Title: Advances in Advertising Research IV : The Changing Roles of Advertising
Creators - without role: Sara Rosengren - Stockholm School of Economics, Center for Consumer Marketing
Micael Dahlén - Stockholm School of Economics, Department of Marketing and Strategy
Shintaro Okazaki - Autonomous University of Madrid
Publisher: Springer Gabler
Edition: European Advertising Academy
Number of pages: 407
Identifiers: 978-3-658-02364-5; 991001480332806056
Academic Unit: Center for Consumer Marketing; Department of Marketing and Strategy
Language: English
Resource Type: Edited book