Advances in advertising research. (Vol. XI), Designing and communicating experience

Edited book

Martin Waiguny and Sara Rosengren

European Advertising Academy, Springer Gabler

2021

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Title: Advances in advertising research. (Vol. XI), Designing and communicating experience
Creators - without role: Martin Waiguny - IMC University of Applied Sciences Krems
Sara Rosengren - Stockholm School of Economics, Center for Retailing
Series: European Advertising Academy
Publisher: Springer Gabler; Wiesbaden
Identifiers: 9783658322007; 991001480542606056
Academic Unit: Center for Retailing
Language: English
Resource Type: Edited book