Marketing Performativity. Theories, Practices and Devices

Edited book

Katy Mason, Hans Kjellberg and Johan Hagberg

2017

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Title: Marketing Performativity. Theories, Practices and Devices
Creators - without role: Katy Mason - Lancaster University Management School (GB)
Hans Kjellberg - Stockholm School of Economics, Department of Marketing and Strategy
Johan Hagberg - University of Gothenburg (SE)
Publisher: London
Number of pages: 260
Identifiers: 9781138237261; 991001480316706056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Edited book