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2 Record Views
- Title
- Reconnecting Marketing to Markets
- Creators - without role
- Hans Kjellberg - Stockholm School of Economics, Department of Marketing and StrategyLuis Araujo - Lancaster University Management School (GB)John Finch - University of Strathclyde (GB)
- Publisher
- Oxford University Press
- Identifiers
- 9780199578078; 991001479429606056
- Academic Unit
- Department of Marketing and Strategy
- Language
- English
- Resource Type
- Edited book