A little context, please!: Understanding consumer responses to online advertising

Editorial

Martin Eisend, Liselot Hudders and Sara Rosengren

International Journal of Advertising, Vol.43(4), pp.601-602

2024

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Title: A little context, please!: Understanding consumer responses to online advertising
Creators: Martin Eisend - European University Viadrina
Liselot Hudders - Ghent University
Sara Rosengren - Stockholm School of Economics, Department of Marketing and Strategy
Publication Details: International Journal of Advertising, Vol.43(4), pp.601-602
Publisher: Routledge
Academic Unit: Center for Retailing; Department of Marketing and Strategy
Language: English
Resource Type: Editorial