Consumer-facing technology in retailing: How technology shapes customer experience in physical and digital stores

Editorial

International Review of Retail, Distribution and Consumer Research, Vol.34(2), pp.123-127

2024

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Title: Consumer-facing technology in retailing: How technology shapes customer experience in physical and digital stores
Creators: Hanna Berg - Stockholm School of Economics, Center for Consumer Marketing
Elin Nilsson - Umeå University
Karina T. Liljedal - Stockholm School of Economics, Department of Marketing and Strategy
Publication Details: International Review of Retail, Distribution and Consumer Research, Vol.34(2), pp.123-127
Publisher: Routledge
Academic Unit: Center for Consumer Marketing; Department of Marketing and Strategy
Language: English
Resource Type: Editorial