Exploring the performativity of marketing: theories, practices and devices

Editorial

Katy Mason, Hans Kjellberg and Johan Hagberg

Journal of Marketing Management, Vol.31(1-2), pp.1-15

2015

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Title: Exploring the performativity of marketing: theories, practices and devices
Creators - without role: Katy Mason - Lancaster University Management School (GB)
Hans Kjellberg - Stockholm School of Economics, Department of Marketing and Strategy
Johan Hagberg - University of Gothenburg (SE)
Publication Details: Journal of Marketing Management, Vol.31(1-2), pp.1-15
Publisher: Taylor & Francis (Routledge): SSH Titles
Number of pages: 15
Identifiers: 991001480546606056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Editorial