Abstract
This special issue comprises nine papers that were originally presented at the International Conference on Research in Advertising (ICORIA) in Bordeaux, France in the summer of 2023.
International Journal of Advertising (IJA) and the European Advertising Academy (EAA) have a long-standing relationship based on a shared commitment toward the international advertising community. This is the eighth time the relationship between IJA and EAA manifests itself in terms of IJA publishing a selection of papers developed based on research initially presented at ICORIA, the annual conference of the EAA. Each year, ICORIA gathers around 150 international advertising scholars. The 2023 conference took place at INSEEC Grand Ecole in Bordeaux, France. In the spirit of the French music duo Daft Punk the conference theme was ‘Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability’.