Introduction to the special issue: marketing insights from popular culture

Editorial

Peer reviewed

Jonatan Södergren, Niklas Vallström and Pierre Guillet de Monthoux

Journal of Marketing Management, Vol.40(15-16), pp.1351-1358

2024

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Title: Introduction to the special issue: marketing insights from popular culture
Creators: Jonatan Södergren - University of Bristol
Niklas Vallström - Örebro University
Pierre Guillet de Monthoux - Stockholm School of Economics
Publication Details: Journal of Marketing Management, Vol.40(15-16), pp.1351-1358
Publisher: Taylor & Francis
Number of pages: 8
Academic Unit: Stockholm School of Economics
Language: English
Resource Type: Editorial