Markets for marketing

Editorial

Peer reviewed

Journal of Marketing Management, Vol.41(9-10), pp.801-806

2025

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Title: Markets for marketing
Creators: Riikka Murto - Stockholm School of Economics, SSE Institute for Research
Johan Nilsson - University of Gothenburg
Ingrid Stigzelius - University of Gothenburg
Publication Details: Journal of Marketing Management, Vol.41(9-10), pp.801-806
Publisher: Routledge
Academic Unit: Department of Marketing and Strategy; SSE Institute for Research
Language: English
Resource Type: Editorial