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Metaverse beyond the hype: Empirically assessing the future impact of metaverses
Editorial   Peer reviewed

Metaverse beyond the hype: Empirically assessing the future impact of metaverses

Savvas Papagiannidis, Ewelina Lacka, Ariana Polyviou, Yann Truong, Ben Marder, Jonas Colliander, Ilias O. Pappas and Giray Gozgor
Technological Forecasting & Social Change, Vol.225, 124534
2026-04

Abstract

Design Development Empirical Engagement Metaverse Value Adoption
The metaverse promises to extend our physical world using AR and VR technologies. Virtual environments and immersive spaces have been described as antecedents of the metaverse and offer some insight into the potential socio-economic impact of a fully functional, persistent cross platform metaverse. Considering the renewed interest by big tech companies in metaverses and the investment in relevant technologies, it is important to reflect on the current state of play and assess the socio-economic impact that such transformative technologies could have. The empirical evidence provided by papers responding to the Special Issue call shed light on the impact metaverses have, offering valuable theoretical and practical insights into business and social opportunities and challenges.

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