Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions

Editorial

Sara Rosengren and Colin Campbell

Journal of Advertising, Vol.50(5), pp.505-509

2021

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Title: Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions
Creators: Sara Rosengren - Stockholm School of Economics, Department of Marketing and Strategy
Colin Campbell - University of San Diego
Publication Details: Journal of Advertising, Vol.50(5), pp.505-509
Publisher: Taylor & Francis (Routledge): SSH Titles
Number of pages: 5
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Editorial