The more the merrier: dealing with a multitude of advertising effects

Editorial

Martin Eisend and Sara Rosengren

International Journal of Advertising, Vol.39(2), pp.187-190

2020

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Title: The more the merrier: dealing with a multitude of advertising effects
Creators - without role: Martin Eisend - European University Viadrina Frankfurt
Sara Rosengren - Stockholm School of Economics, Department of Marketing and Strategy
Publication Details: International Journal of Advertising, Vol.39(2), pp.187-190
Publisher: Taylor & Francis (Routledge): SSH Titles / Wiley: No OnlineOpen
Number of pages: 4
Identifiers: 991001480421206056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Editorial