In search of the optimal grocery store layout: examining the effect of placement order for complementary product categories in the store environment

Thesis

Joel Ringbo

Stockholm School of Economics

Licentiate of Philosophy, Stockholm School of Economics

2016

Abstract

Complementary purchases

Cross-category effects

In-store decision making

Placement order of products

Purchase sequences

Sequential market basket data

Store environment

Store layout

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Title: In search of the optimal grocery store layout
Creators - without role: Joel Ringbo - 46SSOE_INST___104
Awarding Institution: Stockholm School of Economics; Licentiate of Philosophy
Theses and Dissertations: Licentiate of Philosophy, Stockholm School of Economics
Publisher: Stockholm School of Economics
Identifiers: 9789172589872; 991001513699006056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Thesis