A Rhetorical Question: What is The Impact of Non-traditional Media on High- and Low-Reputation Brands?

Journal article

Peer reviewed

Journal of Current Issues and Research in Advertising, Vol.31(2), pp.13-23

2009

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Title: A Rhetorical Question: What is The Impact of Non-traditional Media on High- and Low-Reputation Brands?
Creators - without role: Micael Dahlén - Stockholm School of Economics, Department of Marketing and Strategy
Publication Details: Journal of Current Issues and Research in Advertising, Vol.31(2), pp.13-23
Publisher: Taylor & Francis (Routledge)
Number of pages: 13-23
Identifiers: 991001480225306056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Journal article