A Taste of ‘Nextopia’: Exploring Consumer Response to Advertising for Future Products

Journal article

Peer reviewed

Micael Dahlén, Helge Thorbjørnsen and Henrik Sjödin

Journal of Advertising, Vol.40(4), pp.33-44

2011

Metrics

6 Record Views

Title: A Taste of ‘Nextopia’: Exploring Consumer Response to Advertising for Future Products
Creators - without role: Micael Dahlén - Stockholm School of Economics, Department of Marketing and Strategy
Helge Thorbjørnsen - Norwegian School of Economics and Business Administration (NO)
Henrik Sjödin - Stockholm School of Economics, {Historical} Center for Consumer Marketing
Publication Details: Journal of Advertising, Vol.40(4), pp.33-44
Publisher: Taylor & Francis (Routledge): SSH Titles
Number of pages: 12
Identifiers: 991001480349906056
Academic Unit: {Historical} Center for Consumer Marketing; Department of Marketing and Strategy
Language: English
Resource Type: Journal article