Abstract
This article reports on a survey study comparing the general public's attitude towards nudging to its attitude towards the traditional tools of government: information, subsidies, taxes and mandates. The study was based on responses from a representative sample of the adult Swedish population. In separate evaluations, the respondents rated how positively or negatively they perceived a set of specific policy tools, traditional and behavioral, across different policy goals. Overall, information and subsidies were more positively perceived than the other types of policy tools, nudging included. Respondents' attitudes towards the policy tools were partly explained by individualistic ideological views, whether they agreed with the intended policy goals, and certain socio-demographic variables. Implications for future research and public policy are discussed.