Consumer advertising as a signal of employer attractiveness

Journal article

Peer reviewed

Sara Rosengren and Niklas Bondesson

International Journal of Advertising, Vol.33(2), pp.253-269

2015-01-07

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Title: Consumer advertising as a signal of employer attractiveness
Creators - without role: Sara Rosengren - Stockholm School of Economics, Center for Consumer Marketing
Niklas Bondesson - Lund University (SE)
Publication Details: International Journal of Advertising, Vol.33(2), pp.253-269
Publisher: World Advertising Research Center / Wiley
Identifiers: 991001480691406056
Academic Unit: Center for Consumer Marketing
Language: English
Resource Type: Journal article