Abstract
With the expansion of vertical farming systems worldwide, many claims of the benefits of these systems are being used in media and by VF producers. Despite this, there is little support in the literature, with few studies assessing the sustainability, potential, and viability of these systems. This has caused a number of expectations and controversies to develop in society directed toward the vertical farming sector. This study analyzes the discourse and narratives being created around these systems in Sweden. We use a document analysis and study the discourse and narratives using Nvivo, with a large share of the material employed from national and regional newspapers published, in addition to webpages and press releases from vertical farms in Sweden. We found a number of emerging themes from different stakeholders. These include those related to the overall positive aspects of vertical farming, such as the contribution to resilience and self-sufficiency, resource efficiency, comparisons to conventional farming practices, and many studies on the future potential and directions these can take (e.g., expanding beyond leafy greens and herbs). There are also a number of studies that outline criticism of vertical farms based on their economic performance and viability, limited capacity, and resource intensity. As such, narratives on the technological advances, resilience, investment, and challenges of vertical farming are widespread. The results are important as they highlight the divergence in the narratives used and the evidence provided in the scientific literature, which can aid in developing new approaches and methods to validate claims and ensure these systems are both sustainable and viable. © 2022 International Society for Horticultural Science. All rights reserved.
