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Cross-Border Shopping of Alcohol - What is the Effect on Tax Revenue and Sales and Which Products Are Most Affected?
Journal article   Open access   Peer reviewed

Cross-Border Shopping of Alcohol - What is the Effect on Tax Revenue and Sales and Which Products Are Most Affected?

Richard Friberg, Frode Steen and Simen A. Ulsaker
Review of International Economics, Vol.33(5), pp.1021-1034
2025-11

Abstract

D62 F15 H20 bag-in-box wines commodity taxes cross-border shopping excise taxes tax competition
We use COVID-19 border closings and comprehensive store-level data on Norwegian alcohol sales to quantify the effectcross-border shopping of alcohol on sales volume and commodity tax revenue. Effects are large, for instance, we estimate thatcommodity tax revenue for wine is about 20% lower because of cross-border shopping. Using product level data we establish thateffects come from across all products rather than just a few, but effects are especially marked for bag-in-box wines. Neither avail-ability of the exact same product in Sweden nor idiosyncratic product-level price difference with respect to Sweden has any markedeffect on the impact of cross-border shopping on sales.
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