Cubist Consumer Research

Journal article

Peer reviewed

Jonatan Södergren, Mattias Hjelm, Ileyha Dagalp and Pierre Guillet de Monthoux

Journal of Customer Behaviour, Vol.23(4), pp.191-202

Winter 2024

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Title: Cubist Consumer Research
Creators: Jonatan Södergren - University of Bristol
Mattias Hjelm - Stockholm School of Economics, Department of Marketing and Strategy
Ileyha Dagalp - University of Gothenburg
Pierre Guillet de Monthoux - Stockholm School of Economics
Publication Details: Journal of Customer Behaviour, Vol.23(4), pp.191-202
Number of pages: 12
Academic Unit: Stockholm School of Economics; Department of Marketing and Strategy
Language: English
Resource Type: Journal article