Customer reactions to acquirer-dominant mergers and acquisitions

Journal article

Peer reviewed

Micael Dahlén and Helge Thorbjørnsen

International Journal of Research in Marketing, Vol.28(4), pp.332-341

2011

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Title: Customer reactions to acquirer-dominant mergers and acquisitions
Creators - without role: Micael Dahlén - Stockholm School of Economics, Department of Marketing and Strategy
Helge Thorbjørnsen - Norwegian School of Economics and Business Administration (NO)
Publication Details: International Journal of Research in Marketing, Vol.28(4), pp.332-341
Publisher: Elsevier
Number of pages: 332-341
Identifiers: 991001480285706056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Journal article