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From user insights to user foresights: Applying video-based ethnographic narratives and user innovation in NPD
Journal article   Open access   Peer reviewed

From user insights to user foresights: Applying video-based ethnographic narratives and user innovation in NPD

Evy Sakellariou, Kalipso Karantinou and Keith Goffin
Technological Forecasting and Social Change, Vol.153, 119873
2020-04
DOI: https://doi.org/10.1016/j.techfore.2019.119873

Abstract

Business & Economics Regional & Urban Planning Business Public Administration Social Sciences
Highlights •Video-based ethnographic narratives is an advanced ethnographic mode for user innovation and user foresights. •This mode adopts both an emic and an etic research perspective that complement each other. •User “logos”, “ethos”, “pathos” and “topos” are the antecedents for ordinary user innovation.
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Published (Version of record)CC BY V4.0,  Open Access
url
https://doi.org/10.1016/j.techfore.2019.119873View
Published (Version of record)CC BY V4.0,  Open

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