Going virtual: Are there real opportunities for business in virtual worlds?

Journal article

Robin Teigland, M Ahonen, B Donnellan, S Mahaley and B O'Donovan

16th European Conference on Information Systems, ECIS 2008

2008

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Title: Going virtual: Are there real opportunities for business in virtual worlds?
Creators - without role: Robin Teigland - Stockholm School of Economics, Department of Marketing and Strategy
M Ahonen - University of Tampere (FI)
B Donnellan - National University of Ireland (IE)
S Mahaley - Duke Corporate Education (US)
B O'Donovan - Duke Corporate Education (US)
Publication Details: 16th European Conference on Information Systems, ECIS 2008
Identifiers: 991001480438306056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Journal article