Abstract
Framing has been presented as a way for micro-level actors to change and diffuse innovations. However, most framing studies have given primacy to language, whereas the role of material artifacts has been largely ignored. The aim of this study is to conceptualize and illustrate how the materiality of technology enables and constrains framing practices. We use empirical data about the development and diffusion of an e-service in the Swedish rheumatology setting from 2000 to 2014. Our results show how three different material features of the technology (data content, user rights, and system integration) initially afforded two different framings of the technology: normalizing and radicalizing framings. The material features, however, lost their ability to afford radicalizing framings over time, along with changes in the collective-action frames governing the field studied.